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Web Marketing Tips:
Move Your Marketing Online and Get Results!

Web Marketing tips - Create a Digital Marketing Plan

Every business must have a plan. So do your online business.

Step 1 - Choosing a topic

The most important Web Marketing Tips i shall say is Choose the right topic! That is .... the topic you are most in love. Like the old were saying "Do what you love and the money will follow". Why I say this tips is the most important - Consider this fact carefully and objectively. "you don't want to be stuck in a year with a website/blog that you can't stand and a job that you hate. Remember, you are starting a business to escape the job that you hate, not to create them!. So, always remember this web marketing tips and start brainstorming and list down all the topic that you love or knowledgeable. Preferably your hobby or something that you willing to learn.

Question yourself this:
1) Do you feel especially passionate about any subject in particular?
2) Ask your family or friends what they think you good at?
3) What have you learn from your jobs, hobbies and general life experience?

Our first web marketing tips is - Do skills or knowledge assessment.

Start list down you niche and Learn how to win your niche!


Step 2 - Research your Topic

After listing down all the keywords from step 1, do some market research to have an idea whether the topic that you loves is what other people looking for or not. Use this listed tools below to find your demand / supply idea. This comes to our second web marketing tips - Research your potential market and competitors.

a) For FREE 7 Days Trial of Wordtracker, Click Here!
Report from wordtracker (the granddaddy for the keyword research!) can be used to identify the market size and to get your niche market, to Spot trends and surge of interest. This will improved search engine position through enhanced meta tags.

b) Google Trends - http://www.google.com/trends
ex: try this in your search box - "fishing,gardening,hiking"
Just put a coma in between your keyword and google will give the popularity result.You can even narrow it by region!.

c) Digital Point Solution - Keywords Suggestion Tools - http://www.digitalpoint.com/tools/suggestion/

d) Download Google toolbar - http://toolbar.google.com
Provide you details information about the website you are visiting - this is important tools/info for you to judge your competitors.

e) Download Alexa toolbar - http://download.alexa.com
Provide you details information about the website you are visiting - this is important tools/info for you to judge your competitors.

Step 3 - Brainstoming Your Monetization Model

Investigate and plan your monetization mix. Never depend on only one source of income. By putting all your egg in one basket is a high-risk strategy. To live longer in the 'NET', Diversification is the key!

Here are few monetization idea:
1) Get to know Adsense Ads
2) Affiliates Marketing
3) Referrals / Finder's Fee
4) Selling Hard Goods
5) Selling E-Goods ( e-book, video or Audio)
6) Service Selling
7) Multi Level Marketing
8) WebMaster Service
9) E-Bay / Net Auction
10) Donation
11) Rental Agency
12) Selling Ad Space
13) Joint Venture
and much more.......................

Use a spreadsheet programs i.e - MS Excel, our third web marketing tips is Start brainstorming this monetization ideas and see whether it is suitable or not to be include in your website.


Step 4 - Mastering your Domain

Your domain is the set of letters in the middle of your Web site's URL and also (usually) the letters after the "@" symbols in your company-issued email address.

For instance, if you work at XYZ Company, your website URL is likely to be www.xyzcompany.com and your email address will be yourname@xyzcompany.com. In this case, xyzcompany.com is your domain name.

People use your domain name to reach you in various Internet services such email, FTP and the web. A domain name is your identifier in the cyberscape.

Getting the right domain name is extremely important. Therefore, you should choose a brief, easy to spell, appropriate, memorable name that works well with ".com" tagged on the end of it. Whatever you end up choosing, expect it to be permanent.You are likely to print the name on business card, stationery and advertising. Changing the name of your website will not only confuse your reader and harm your establish brand credibility, but will wreak havoc on any link you have strewn around the cyberspace.

Yahoo! Web Hosting service offer free domain name if we use their service.

Or, if you prefer to browse around, and check the domain name availability, go to: Low cost domain registration, plus hosting and building solutions. Dotster does it all!


Step 5 - Web Hosting

After getting the right domain, you will need a hosting service. But from my experience, getting a realible web hosting is essential. We, are totally relying on our presence online. The reliability of this web hosting company is a must. For reliability and long term partnership, Try Yahoo! Web Hosting -

Step 6 - Create a Web Site

A marketing-orientated business Web site is the meat and drink of online marketing.

By creating and maintaining a straightforward business Web site, you can easily provide customers, press and analysts with vital information about your company and product.

If the initial effort is successful, your website can lay the groundwork for a larger online marketing effort, possibly including your first move into online sales.

To get in details the criteria needed for an ideal web site, do click this link: Website Promotion Tips


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Faizarul Izuan Madznan

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